Fashion ❯Beauty Standards ❯Demure Aesthetic

Influencer Trends

Workplace Presentation

TikTok's 'Very Demure' Trend Faces Legal and Cultural Turbulence

Creator Jools Lebron's viral phrase sparks trademark conflict and societal debate over modern femininity.

TikTok Trend 'Demure' Catapults Jools Lebron to Fame and Financial Security