Overview

• Zupee Studio is a monetised short-format content offering with mini-episodes across romance, comedy, drama and thriller.
• Availability begins on select Android devices with an expansion to iOS planned next.
• The rollout follows India’s 2025 Online Gaming Act, which outlaws real-money games as well as related advertising and payments, with penalties reaching three years’ imprisonment and fines up to INR 3 crore.
• Industry peers are also shifting strategies, with Dream11 emphasizing FanCode streaming and WinZO debuting microdramas, while firms such as MPL and Head Digital Works have announced major layoffs.
• Inc42 reports that Zupee recently piloted the feature within its existing app and is exploring subscriptions, international access via a new US entity, and an early-stage astrology venture.