Overview

• Zupee confirmed about 170 layoffs, roughly 30% of its workforce, as part of a restructuring to comply with the new law.
• The company announced up to six months of pay for long-tenured employees, extended health insurance, a INR 1 crore medical support fund, priority rehiring, and placement assistance.
• Zupee is shifting toward culturally rooted social games and short video, officially launching Zupee Studio with 1–3 minute mini‑episodes integrated into its app and first rolling out to select Android users before iOS.
• Under the Promotion and Regulation of Online Gaming Act, 2025, all real‑money games are banned, related advertising is prohibited, banks must block such transactions, and violations can draw up to three years in prison and fines up to INR 3 crore.
• Industry peers including Games24X7, PokerBaazi, Head Digital Works, and MPL have also cut jobs, while Zupee continues free‑to‑play titles like Ludo Supreme and Snakes & Ladders Plus and is exploring an astrology offering.