Overview
- Zupee announced the purchase on November 3 and did not disclose financial terms.
- Nucanon’s AI engine generates branching narratives in real time, simulates dialogue, remembers past choices, and produces unique outcomes.
- The acquisition establishes a dedicated interactive-story product line within Zupee with Nucanon’s team steering innovation from Gurugram.
- The move advances Zupee’s diversification after India’s 2025 real-money gaming ban, complementing free-to-play titles, Zupee Studio, and the Zap Learn app.
- Zupee says it will integrate Nucanon’s technology across entertainment products and expand hiring across product, technology, and design.