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Zuckerberg’s ‘MAGA Mark’ Persona Deepens as Meta Eases Moderation and Ramps Up AI Spending

Employee unrest reflects concern that Meta’s cultural pivot toward Trump-backed policies could draw fresh regulatory challenges

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On the podcast, Zuckerberg compared MMA training to workplace dynamics

Overview

  • Meta employees describe an "emotional freefall" as they witness Zuckerberg’s transformation from hoodie-wearing technocrat to the gold-chain–sporting “MAGA Mark” persona.
  • His January appearance on Joe Rogan’s podcast, where he urged more “masculine energy” in the workplace, prompted executives to confront him at a Menlo Park leadership meeting.
  • In recent weeks, Meta has dismantled fact-checking teams and eased hate speech enforcement in moves aligned with its new public support for President Trump.
  • The company finalized a $14.3 billion acquisition of Scale AI for a 49% non-voting stake as part of Zuckerberg’s strategy to invest $65 billion annually in AI by 2025.
  • Even conservative insiders like Steve Bannon caution that Zuckerberg “can’t be trusted,” warning his Trump alignment could falter if political winds shift.