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Zotac Warns GPU Makers’ Survival at Risk as Memory Shortage Deepens

The company says soaring component costs are cutting GPU supply.

Overview

  • Zotac Korea suspended a newly launched 2% rewards program and apologized to customers, citing a severe market situation.
  • The company said memory supply remains constrained and announced GPU supply reductions, with several models expected to be unavailable for an extended period.
  • Zotac reported that partner silicon prices have “skyrocketed,” highlighting sharp cost increases tied to the GeForce RTX 5090 and RTX 5060.
  • Recent retail checks cited in coverage show the RTX 5090 moving from roughly $2,500 in November 2025 to around $3,300, and the RTX 5060 rising from about $300 to over $350.
  • Zotac suggested stable availability may be limited mainly to Samsung-manufactured GPUs, while separate reports speculate Nvidia could cut production of some cards, which has not been confirmed.