Overview

• Zotac has raised the price of its flagship RTX 5090 Amp Extreme Infinity GPU to $3,000, a $500 increase from its original price.
• The company has also removed all RTX 5090 models previously sold at Nvidia's $1,999 MSRP from its online store.
• Price hikes align with similar increases by manufacturers like MSI and Asus, driven by tariffs, supply constraints, and high demand.
• Scalping continues to exacerbate availability issues, with Zotac's Discord-based anti-scalping program proving largely ineffective due to limited stock.
• The GPU market remains volatile, with shortages and price inflation reminiscent of the 2020-2021 chip crisis, leaving consumers frustrated.