Overview
- Live since Feb. 17, the feature lets users pay 1 SOL to create a Trend and trade long or short on topics, hashtags, memes and other online themes in real time.
- Early activity was modest, with the main attentionmarkets token around a $70,000 market value and roughly $200,000 in trading volume on day one.
- ZORA rose about 5–6% to roughly $0.022 following the rollout, outperforming a slightly weaker broader crypto market.
- Reaction was mixed as some Base builders criticized a perceived pivot to Solana, while Base creator Jesse Pollak said Zora’s tools on Base remain available.
- Zora is recruiting an “Attention Economist” to refine measurement methods, entering a crowded field that includes Polymarket and Base-based Noise, which raised $7.1 million from Paradigm.