Overview

• Zopa confirmed the acquisition on September 2 and said it expects the deal to triple its embedded finance business within two years while targeting a top‑three position in retail finance within five.
• The price was not disclosed, with independent reporting estimating a £25–40 million range based on Rvvup’s roughly £5 million in annual revenue.
• Founded in 2021 by David Nunn with £5.6 million in seed backing from HV Capital and Lakestar, Rvvup has about 45 staff and serves merchants such as Tile Giant, MP Moran, French Bedroom, Mole Valley Farmers, and Fireaway Pizza.
• Rvvup’s platform unifies cards, wallets, open banking and BNPL, uses AI to route transactions for cost and conversion gains, and automates reconciliation via connections to tools like Xero.
• Zopa says merchants will gain a single integration, deeper data insight, higher payment conversion and lower processing costs within six months, building on its 2023 DivideBuy acquisition and profit growth to £34.2 million in 2024 as retail finance volumes rise.