Zoom Rebrands to Focus on AI and Workplace Productivity
The company drops 'video' from its name as it pivots to an AI-first platform offering tools beyond virtual meetings.
- Zoom has officially changed its name from 'Zoom Video Communications Inc.' to 'Zoom Communications Inc.' to reflect its broader focus.
- The company aims to position itself as an AI-first workplace platform, competing with tools like Microsoft Teams and Google Workspace.
- New AI features, including the Zoom AI Companion, can summarize meetings, compose messages, and assist with collaborative tasks.
- Zoom has introduced new products like Zoom Docs, an AI-enhanced document collaboration tool, and plans to expand its AI capabilities further.
- Future ambitions include the development of 'digital twins'—customizable AI avatars that could potentially reduce workweeks to four days.