Zoom Rebrands as AI-First Company, Drops 'Video' From Name
The company aims to reposition itself as a leader in AI-powered workplace solutions, moving beyond its pandemic-era video conferencing identity.
- Zoom Video Communications Inc. has officially changed its name to Zoom Communications Inc. to reflect its shift toward AI-focused technologies.
- CEO Eric Yuan described the rebrand as part of the company's 'AI-first' strategy to deliver hybrid work solutions and enhance productivity.
- The company introduced its AI Companion, a digital assistant that summarizes meetings, drafts emails, and helps prepare for tasks, with the goal of saving significant time for users.
- Zoom envisions its AI tools enabling a four-day workweek by automating repetitive tasks and creating 'digital twins' for employees.
- The rebrand comes as Zoom faces increasing competition from tech giants like Microsoft, Google, and Slack, which offer integrated communication solutions.