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Zomato Unveils ‘Fuel Your Hustle’ Ad Starring SRK, AR Rahman, Jasprit Bumrah and Mary Kom

Zomato positions food as the fuel for everyday ambition through an inspirational minute-long spot.

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The new Zomato ad saw Bollywood star Shah Rukh Khan in his element.
Zomato's New Ad Is Trending On Social Media
Shah Rukh Khan stars in an advertisement for Zomato

Overview

  • The video interweaves archival and new footage of the four icons to underscore sweat, tears and perseverance as the true drivers of success.
  • CEO Deepinder Goyal shared the ad on X, declaring “This isn’t an ad. It’s a belief in effort over everything else” and closing with “The secret ingredient is hustle. Fuel your hustle. Zomato.”
  • Within 30 minutes of its release, the spot amassed over 20,000 views on X and rapidly trended across social platforms.
  • Audiences lauded the campaign’s Nike-style inspirational tone while some critics said the creative message did not clearly tie back to Zomato’s delivery service.
  • The effort marks Zomato’s shift toward emotional brand storytelling in a crowded food-delivery market where distinct marketing drives engagement.