Overview
- The video interweaves archival and new footage of the four icons to underscore sweat, tears and perseverance as the true drivers of success.
- CEO Deepinder Goyal shared the ad on X, declaring “This isn’t an ad. It’s a belief in effort over everything else” and closing with “The secret ingredient is hustle. Fuel your hustle. Zomato.”
- Within 30 minutes of its release, the spot amassed over 20,000 views on X and rapidly trended across social platforms.
- Audiences lauded the campaign’s Nike-style inspirational tone while some critics said the creative message did not clearly tie back to Zomato’s delivery service.
- The effort marks Zomato’s shift toward emotional brand storytelling in a crowded food-delivery market where distinct marketing drives engagement.