Overview
- Zomato increased its per-order platform fee to Rs 14.90 before GST from Rs 12.50, a Rs 2.40 or roughly 19% rise visible on the app on March 20.
- The change applies across all Indian markets, and the platform line item totals Rs 17.58 after 18% GST.
- The move narrows the gap with Swiggy, which is charging about Rs 14.99 per order inclusive of taxes.
- Rising crude prices and an LPG shortage are lifting logistics and restaurant operating costs, pushing platforms to lean more on fixed fees.
- Competitors are taking different tacks: magicpin is holding its fee at Rs 14.20 for now, while Rapido’s Ownly in Bengaluru forgoes a platform fee and uses flat delivery charges; some outlets also noted no formal Zomato statement yet.