Zomato Parent Company Rebrands as Eternal Limited
The rebranding reflects Zomato's diversification into multiple business units, while the food delivery app retains its name and identity.
- Zomato Limited's board has approved renaming the parent company to Eternal Limited, subject to shareholder and regulatory approvals.
- The Zomato food delivery app and brand will remain unchanged, with the rebranding only affecting the corporate entity.
- Eternal Limited will encompass four core businesses: Zomato, Blinkit (quick-commerce), District (events and logistics), and Hyperpure (B2B kitchen supplies).
- CEO Deepinder Goyal described the rebranding as a mission statement, aligning with the company's evolution beyond food delivery.
- Social media reactions ranged from humor to criticism, with users expressing mixed feelings about the new name.