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Zomato Lifts Platform Fee to Rs 12 as Swiggy Raises Charge to Rs 15 Before Festive Rush

The higher levy signals an effort to manage festive-season demand pressures to shore up margins.

Overview

  • Eternal-owned Zomato set the Rs 12 platform fee across all cities, and Zomato Gold subscribers are not exempt.
  • Swiggy increased its platform fee to Rs 15 per order after testing Rs 14 in select locations, with the charge shown as inclusive of GST.
  • Analysts estimate Zomato’s Rs 2 hike could add about Rs 15 crore in monthly revenue, assuming roughly 2.3–2.5 million daily orders.
  • Customers voiced sharp pushback over rising add-on costs and pricing transparency, with posts highlighting overlapping surcharges and higher final bills.
  • The price moves track mounting cost pressure from quick-commerce investments, with Eternal’s June-quarter net profit at roughly Rs 25 crore and Swiggy reporting a Rs 1,197 crore quarterly loss.