Zomato Launches 'Food Rescue' to Combat Food Waste from Cancelled Orders
The new feature allows nearby customers to purchase cancelled orders at discounted prices, aiming to reduce wastage of over 4 lakh orders daily.
- Zomato's 'Food Rescue' feature targets the significant food waste resulting from order cancellations on its platform.
- Cancelled orders will be offered to nearby customers at competitive prices, ensuring the food remains in its original, untampered packaging.
- The initiative is designed to benefit restaurants, customers, and the environment by reducing food waste and providing affordable meal options.
- Zomato CEO Deepinder Goyal has stated that the company will not profit from these sales, aside from necessary government taxes.
- The feature is currently being scaled for a broader rollout, with safeguards to prevent misuse and ensure safety.