Zomato CEO Apologizes for Controversial 'Veg Mode' Fee, Promises Immediate Fix

Deepinder Goyal called the ₹2 fee for vegetarian food orders a mistake and assured customers it would be removed promptly.

Zomato faced backlash after a Bengaluru customer flagged a ₹2 'veg mode enablement fee' for vegetarian orders on the platform.
The customer, Rohit Ranjan, criticized the charge in a LinkedIn post, calling it a 'luxury tax' on vegetarians in India.
Zomato CEO Deepinder Goyal publicly apologized, labeling the fee 'absolutely stupid' and promising its immediate removal.
Goyal also pledged to address internal processes to prevent similar issues in the future, emphasizing accountability within the team.
The fee was reportedly removed within hours of the complaint, and Zomato's stock rose by over 3% in Friday's trading session.