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Zomato Bans Analogue Dairy Dishes From Its Platform

Zomato says the ban will improve consumer transparency through supplier‑label checks, mandatory replacement of analogue products with natural dairy.

Overview

  • Zomato, which announced the zero‑tolerance policy on Monday, has immediately delisted dishes that restaurants declared as containing analogue cheese, paneer or other analogue dairy products.
  • The company told restaurant partners to switch to natural dairy or remove affected menu items and to verify supplier labels and ingredient declarations to ensure accurate listings.
  • Zomato said it may delist non‑compliant restaurants, seek recovery of costs for delivered non‑compliant items, and take other contractual or legal actions under its policies.
  • The move follows stepped‑up regulatory testing and enforcement by FSSAI and several state agencies, with Maharashtra reporting about 35% of tested paneer samples failed quality standards.
  • Industry sources say other delivery platforms are weighing similar measures, a shift that could raise sourcing costs, prompt menu changes and increase supplier scrutiny across the sector.