Zomato Adjusts 'Pure Veg Mode' Service Amid Social Backlash

In response to feedback, Zomato retracts the green uniform for its vegetarian fleet, emphasizing inclusivity and dietary preferences.

Zomato CEO Deepinder Goyal announces the launch of 'Pure Veg Mode' service, catering to customers with a vegetarian dietary preference.
The service, initially introducing a 'Pure Veg Fleet' with green uniforms, faced backlash leading to a decision to roll back the green uniform requirement.
Goyal emphasizes that the service aims to address dietary preferences without alienating any religious or political groups, promising to roll it back if it causes significant negative social repercussions.
Feedback from vegetarian customers, citing concerns about food handling and preparation, was a key driver behind the launch of the 'Pure Veg Mode'.
Zomato plans to continue evolving its services, including the introduction of specialized fleets for specific customer needs.