Overview

• Mamdani’s campaign video repurposes iconic scenes from Amitabh Bachchan’s Deewar and Shah Rukh Khan films with Hinglish slogans to energize South Asian and immigrant voters.
• He advocates freezing rent, free buses and childcare, a Department of Community Safety, and city-owned grocery stores to tackle New York’s affordability crisis.
• Mamdani, a New York State Assembly member and son of filmmaker Mira Nair, has out-fundraised all competitors in the initial fundraising cycle.
• The video uses playful cultural analogies—like explaining ranked-choice voting with a lassi metaphor—to demystify the city’s new electoral system.
• He frames the race as a choice between billionaire-backed elites and everyday New Yorkers with the slogan “Billionaires already have everything. Now your time has come.”