Overview

• Daily sign-ups jumped from roughly 3,000 to about 350,000 in three days, pushing Arattai to the top of app-store social networking charts.
• Sridhar Vembu says Arattai will publish interoperable protocols and is in early talks with iSpirt’s Sharad Sharma to pursue a UPI-style standard.
• Zoho states Arattai runs on its own hardware and open-source stack, hosting Indian user data in Mumbai, Delhi and Chennai with a new Odisha data centre planned, and no storage on AWS, Azure or Google Cloud.
• The surge caused OTP delays and slower contact sync, and Zoho says it is adding servers now with a broader app update targeted for November.
• Voice and video calls are end-to-end encrypted, while text-message encryption is still in development according to the company.