Overview

• Union Education Minister Dharmendra Pradhan urged citizens on X to try the Zoho-built, India-made messenger as part of a Swadeshi push.
• IT Minister Ashwini Vaishnaw showcased Zoho’s suite by using Zoho Show for a Cabinet briefing presentation.
• Arattai supports one-to-one and group chats, voice and video calls with end-to-end encryption, stories, channels, and multi-device access including desktop and Android TV.
• Text messages are not end-to-end encrypted, whereas calls are, leaving a significant privacy gap compared with WhatsApp.
• Zoho says it is expanding server capacity after the app rose to the top of India’s app-store social rankings, with WhatsApp’s entrenched user base remaining a major competitive barrier.