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Zoho’s Arattai Hits 100x Sign-Up Surge, Triggering Emergency Scaling

Vembu says staying private preserves long-horizon engineering over quarterly market demands.

Overview

  • New registrations jumped from roughly 3,000 per day to about 350,000 within three days, according to Sridhar Vembu.
  • Zoho is adding infrastructure on an emergency basis, fine-tuning code, and mobilizing an all-hands response to stabilize performance.
  • A major November release with new features, expanded capacity, and marketing had been planned before usage spiked unexpectedly.
  • Vembu argued that projects like Arattai would not emerge under public-market pressure, signaling no rush to pursue a stock listing.
  • Coverage links the surge to a push for homegrown software and recent government usage, with minister Ashwini Vaishnaw showcasing Zoho Show for a Cabinet briefing.