Overview
- As of November 4, Arattai ranked about 110 on Google Play and 123 on Apple’s App Store in India after topping charts in mid‑October.
- Downloads jumped to 13.8 million in October, then dropped to about 195,519 in November, with monthly active users easing to 4.09 million from 4.35 million.
- The October surge coincided with public backing from Union ministers and a national push to adopt locally made digital products.
- Despite privacy-first positioning with India-based data storage, text messages are not end-to-end encrypted, with the feature described as in development.
- Reporting indicates Zoho is refocusing Arattai through deeper ties to its ecosystem, including a planned Zoho Pay UPI option in chat, while the company has not commented on the decline.