Overview

• That’s TV Thames Valley’s July 7 interview confirmed former Hollyoaks actress Zoe Lister as the long-time voice of Jet2’s adverts.
• A TikTok video of Lister discussing her role garnered 2.8 million views in four days and has been reused by millions of users.
• Social media users reacted with surprise, with many fans saying the revelation “rocked me to my core.”
• Lister’s involvement began with Love Island bumpers in 2019 and expanded into the full Jet2 campaign in 2021 under the slogan “Nothing beats a Jet2 holiday.”
• Despite her global recognition, Lister does not receive free flights or royalties when her voiceover is shared on social platforms.