Overview

• Zillow unveiled an integration that lets ChatGPT return live property listings with photos, maps, and prices sourced from Zillow’s systems.
• WAV Group’s Victor Lund contends the setup breaches IDX domain-control rules by transmitting MLS listings to a third-party platform that lacks data licenses.
• OpenAI does not hold MLS licenses, and critics argue that publishing listings inside ChatGPT constitutes republishing to an unlicensed environment.
• HousingWire reports that NAR’s MLS rules require participant control over displays, while San Diego MLS CEO Saul Klein says the issue is unclear and has asked attorneys to review it.
• Commentary urges MLSs to suspend Zillow’s feeds, adopt AI-specific display addenda, audit outbound integrations, and address risks that AI systems could learn from broker-contributed data beyond MLS oversight.