Zillow to Require MLS Listings for All Publicly Marketed Homes Starting May

The policy aims to ensure fair access, transparency, and accurate information while addressing concerns over selective marketing practices.

Zillow will remove any for-sale home listings from its platforms that are not submitted through a Multiple Listing Service (MLS) beginning in May 2025.
The move enforces the National Association of Realtors’ Clear Cooperation Policy, which mandates listings be added to the MLS within 24 hours of public marketing.
Zillow's research shows that homes sold off-MLS often fetch lower prices, with sellers losing an average of $4,975 per home, disproportionately impacting communities of color.
Selective marketing practices such as 'Coming Soon' listings, which limit visibility, will no longer meet Zillow's listing standards.
eXp Realty and other industry players have expressed support for the policy, citing benefits like increased transparency and broader market access.