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Zillow Rolls Out In‑App Messaging for Home‑Buying Co‑Shoppers

The new one‑to‑one chat centralizes listing conversations inside Zillow as part of a broader push to connect browsing with closing.

Overview

  • The messaging feature is live today in the Zillow app, debuting alongside Virtual Staging, Zillow Home Loans verified pre‑approval, a Spruce‑built closing dashboard, and Rentals AI Assist powered by EliseAI.
  • Buyers start a conversation from the app’s Inbox by inviting a partner to join the search and chat about listings.
  • Lifehacker reports the invite link expires after 24 hours and the feature currently supports only one invited co‑shopper.
  • Zillow says organizing every listing discussion in a single thread reduces app‑hopping and missed messages during the home search.
  • The company cites that more than 60% of buyers co‑shop, and tech coverage notes the tool also keeps users inside Zillow rather than external chat apps.