Overview
- Zillow, which announced the expansion Wednesday, said 24 more firms signed on to Zillow Preview, including Engel & Völkers, LeadingRE, SERHANT., Samson Properties and the Berkshire Hathaway HomeServices network.
- Preview will make pre‑market “coming soon” listings publicly visible on Zillow and Trulia starting next month, with at least one photo, the full address, core property details and an expected on‑market date.
- Listings get priority placement in search and in saved‑home alerts so buyers can spot homes earlier and request tours once they go live.
- Agents see analytics on views, saves, shares and tour requests, and in some cases may receive a share of Zillow revenue when a buyer who connected through a Preview page closes with a Zillow Preferred agent.
- Access is turned on at the brokerage level, with agents deciding case by case and staying responsible for local MLS rules, and Newsday notes the wider early exposure could help sellers yet intensify buyer competition in tight markets like Long Island.