Overview

• The agreement gives U.S.-based members of the Berkshire Hathaway HomeServices network access to Zillow Showcase, the company's premium AI-powered listing product.
• Showcase features high-resolution, scrolling hero images, room-by-room photo organization, interactive elements such as floor plans, and prominent listing agent branding.
• Zillow reports that Showcase listings are more likely to go pending within 14 days and sell for about 2% more than comparable nearby non-Showcase listings, along with generating more views, saves, and shares.
• The rollout follows an April 2025 product partnership between Zillow and HomeServices of America, BHHS's parent company.
• Zillow says Showcase has been continually updated with tools including SkyTour for an aerial, user-guided exterior view and a performance dashboard that surfaces listing analytics for agents and clients.