Overview
- Zillow scheduled two ads—a 30-second and a 15-second—to air during the Feb. 1 Grammy Awards on linear TV and Paramount+.
- The platform targets renters, buyers and sellers at every stage of the home journey by validating browsing and planning as meaningful steps.
- A creator-led digital series features Amy Allen, Saint Harison, Hunny Bee, Rob Gueringer and Jordan Ward sharing personal messages.
- The broadcast spots pair everyday moments with Florence + the Machine’s “You’ve Got the Love” to establish the campaign’s emotional tone.
- Developed with 72andSunny and supported by media partner Canvas Worldwide, the initiative will guide Zillow’s brand activity throughout 2026.