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Zilliacus Offers $500 Million, Five-Year Sponsorship to Manchester United

He frames it as a fan‑engagement driven injection intended to work alongside Sir Jim Ratcliffe's regime.

Overview

  • The proposal totals $500m (£375m) over five years via XXI Century Capital and could be delivered under the Champion Circle fan‑engagement brand.
  • Zilliacus presents the plan as sponsorship rather than a renewed bid for control, aiming to harness United’s global fanbase to boost revenues.
  • He says he wants to collaborate with Sir Jim Ratcliffe and contribute commercially without seeking a formal decision‑making role.
  • He says the funding could strengthen the squad and support stadium ideas, citing his experience in developing sports arenas.
  • Manchester United and Ineos have not confirmed acceptance or negotiations, following Zilliacus’s withdrawn 2023 bid and Ratcliffe’s 27.7% stake.