Overview
- Zerodha, which disclosed Wednesday that it closed Zero1, said the year-old venture launched in October 2023 with LearnApp ran into unclear rules on financial content.
- The company described Zero1 as a successful experiment by reach but said fuzzy lines between education and investment advice created too much risk.
- Abhishek A Rastogi told Business Today that liability for third-party creator content in fintech media is still murky under evolving rules.
- Zerodha said it will now run and own all channels itself to control what gets published, pointing to existing outlets like Varsity, Rainmatter, Zerodha Online, and Markets by Zerodha.
- Creators who worked with Zero1 said they were told months earlier that the program would end by March, which eased the transition yet upended planned shoots and income.