Overview
- Multiple reports say Zepto plans to roll out a premium in‑app section called Select in the coming weeks, but the company has not formally confirmed the launch and the name may change.
- The offering follows pilot tests in select locations that reportedly drew an encouraging response and prompted talks with premium and imported brands as Zepto begins onboarding curated SKUs.
- Zepto's updated IPO filing discloses a proposed ₹8,010 crore fresh issue and shows the company will allocate much of the proceeds to dark‑store expansion, plus tech, cloud and marketing investments.
- The move mirrors rivals: Blinkit has started a small Gourmet pilot and Swiggy Instamart already runs broad premium assortments; Zepto reports the smallest average basket (about ₹387) versus Instamart's ~₹700, creating pressure to lift AOV.
- Market analysts say metro dark‑store penetration is near saturation, so platforms are adding higher‑value products and niche brands to grow basket size and margins, a shift that could bring more imported choices and targeted pricing for urban shoppers.