Overview
- The service promises 10-minute delivery of prescription and over-the-counter medicines in selected areas of Mumbai, Bengaluru, Delhi NCR and Hyderabad.
- It follows a 12-month pilot designed to refine customer experience, supply-chain logistics and compliance processes at a small scale.
- Zepto enforces prescription verification, tamper-resistant packaging and temperature-controlled transport to meet strict pharmaceutical regulations.
- The launch pits Zepto directly against Blinkit’s recent prescription pilot as well as established platforms such as Tata 1mg, PharmEasy and Apollo 24/7.
- The company plans a cautious rollout to uphold quality standards before its anticipated IPO, aiming to strengthen domestic market share.