Particle.news
Download on the App Store
3 ARTICLES
·
3h ago

Zepto Adds HoABL Plot Listings In-App With '10-Minute' Pitch

The campaign connects shoppers to a HoABL expert within minutes for guidance.

House of Abhinandan Lodha has partnered with Zepto to help investors purchase branded plots in its Vrindavan project via the Zepto app. (Photo for representational purposes only)
Image

Overview

  • A Janmashtami campaign by The House of Abhinandan Lodha and Zepto is live, and a dedicated 'land' page now appears in the Zepto app.
  • Searching “land” lets users browse HoABL’s Vrindavan project, get a video consult within 10 minutes, and start with a fully refundable token and staggered payments, with Vrindavan discoverable on Zepto for a limited time.
  • In-app listings highlight Vrindavan plots starting at Rs 1.39 crore for 1,506 sq ft and Neral, Maharashtra, starting at Rs 39.99 lakh for 1,248 sq ft, with Vrindavan described as roughly 2.5 hours from Delhi and 1.5 hours from the upcoming Jewar Airport.
  • It remains unclear whether Zepto will handle end-to-end plot sales or primarily serve as a marketing and lead-generation channel similar to property portals.
  • The rollout comes as Zepto prepares an India IPO, having re-domiciled and raised Rs 400 crore from Motilal Oswal Financial Services as part of a broader funding effort.