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Zepto Adds HoABL Land Listings to Its App With 10‑Minute Expert Callback

The tie-up emphasizes quick discovery and refundable token booking, while Zepto’s role in completing transactions remains unconfirmed.

House of Abhinandan Lodha has partnered with Zepto to help investors purchase branded plots in its Vrindavan project via the Zepto app. (Photo for representational purposes only)
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Overview

  • The partnership is live on Zepto, where searching for “land” routes users to a House of Abhinandan Lodha page featuring available plots.
  • Listings reported include projects in Vrindavan, Uttar Pradesh, and Neral, Maharashtra, with users able to browse inventory and submit inquiries.
  • Buyers can pay a small refundable token to reserve interest, then proceed with staggered payments after connecting to a HoABL expert within about 10 minutes.
  • Example prices cited in coverage show Vrindavan plots from around Rs 1.39 crore for 1,506 sq ft and Neral plots from about Rs 39.99 lakh for 1,248 sq ft.
  • Reports note it is unclear whether Zepto will fully facilitate sales or primarily serve as a discovery and lead channel as the company expands beyond groceries ahead of an India IPO.