Overview

• The 'Zone Dreamers' campaign, launched April 15, 2025, features Zendaya in a fictional space adventure promoting On's latest collection.
• Directed by Nadia Lee Cohen and styled by Law Roach, the campaign merges 1970s sci-fi aesthetics with performance art to create a retro-futuristic narrative.
• The campaign debuts On’s new Cloudzone sneaker and Studio Knit Bodysuit, emphasizing the brand's push into lifestyle and fashion markets.
• Zendaya’s multi-year partnership with On includes active involvement in product development, creative storytelling, and global promotion.
• The campaign underscores themes of courage, trust, and friendship, encouraging audiences to step outside their comfort zones.