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Zendaya Leads On’s ‘Zone Dreamers’ Campaign with Intergalactic Flair

The high-production campaign unveils the Cloudzone sneaker and Studio Knit Bodysuit, blending fashion and storytelling to expand On's lifestyle reach.

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Zendaya finds herself in space for her latest campaign video for Swiss sportswear brand On. 

Overview

  • On debuted its 'Zone Dreamers' campaign, starring Zendaya, as a cinematic trailer for a fictional space adventure.
  • Directed by Nadia Lee Cohen and styled by Law Roach, the campaign features retrofuturistic visuals inspired by 1970s sci-fi aesthetics.
  • The campaign introduces two new products: the Cloudzone sneaker and the Studio Knit Bodysuit, part of On's Spring/Summer 2025 collection.
  • Zendaya, who signed a multi-year partnership with On in June 2024, emphasized themes of courage, trust, and stepping out of comfort zones in the campaign.
  • On continues its push into the lifestyle market, leveraging creative storytelling and strong financial growth, with 2024 net sales up 29.4% and a $3.31 billion forecast for 2025.