Zendaya Explores Swiss Alps in On's Fall 2024 Campaign

The actress embraces movement and nature in a new campaign for the Swiss activewear brand, showcasing their latest collection.

Zendaya stars in On's Fall 2024 campaign, highlighting the brand's movement and well-being focus.
The campaign was shot in the picturesque mountain village of Vals in the Swiss Alps.
Zendaya models pieces from On's fall/winter 2024 collection, including the All Day 1/2 Zip and Movement Joggers.
The campaign emphasizes stepping out of comfort zones, with Zendaya sharing personal insights on overcoming fear.
On's apparel sales have seen significant growth, with Zendaya's campaign expected to boost brand engagement.