Overview

• The 'Zone Dreamers' campaign, released today, features Zendaya in a retrofuturistic, cinematic narrative set in outer space.
• Directed by Nadia Lee Cohen and styled by Law Roach, the campaign blends sci-fi aesthetics with performance art to celebrate movement and community.
• Zendaya stars as the protagonist leading a space expedition, promoting themes of courage, friendship, and stepping outside one’s comfort zone.
• The campaign introduces On's new Cloudzone sneaker and Studio Knit Bodysuit, part of the Spring/Summer 2025 Movement Lifestyle collection.
• This marks the latest phase in Zendaya's multi-year partnership with On, which began in June 2024, emphasizing innovative storytelling and product design.