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Zendaya Embarks on Intergalactic Adventure in On's 'Zone Dreamers' Campaign

The cinematic campaign, part of On's Spring/Summer 2025 collection, highlights themes of movement, creativity, and courage with new product launches.

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Zendaya finds herself in space for her latest campaign video for Swiss sportswear brand On. 
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Overview

  • The 'Zone Dreamers' campaign, released today, features Zendaya in a retrofuturistic, cinematic narrative set in outer space.
  • Directed by Nadia Lee Cohen and styled by Law Roach, the campaign blends sci-fi aesthetics with performance art to celebrate movement and community.
  • Zendaya stars as the protagonist leading a space expedition, promoting themes of courage, friendship, and stepping outside one’s comfort zone.
  • The campaign introduces On's new Cloudzone sneaker and Studio Knit Bodysuit, part of the Spring/Summer 2025 Movement Lifestyle collection.
  • This marks the latest phase in Zendaya's multi-year partnership with On, which began in June 2024, emphasizing innovative storytelling and product design.