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Zendaya Debuts ‘The Drama’ First Look as A24 Leans Into Faux Engagement Campaign

A cheeky Boston Globe engagement notice turns the first look into a marketing moment for Kristoffer Borgli’s A24 rom-com set for April 3, 2026.

Overview

  • A first-look poster shared Tuesday shows Zendaya and Robert Pattinson in an intimate pose with Zendaya displaying a ring, igniting heavy social-media buzz about their on-screen relationship.
  • A24 and Square Peg are backing the film, which is written and directed by Kristoffer Borgli and produced by Ari Aster and Lars Knudsen.
  • A mock engagement announcement placed in the Boston Globe names the characters Emma Harwood and Charlie Thompson and ties the wedding date to the movie’s April 3, 2026 release.
  • The ad includes character backstories and Boston-area details, confirming the film’s setting and offering new promotional clues without revealing major plot points.
  • Reported summaries describe a romantic comedy in which a couple’s relationship is tested in the days leading up to their wedding, with a supporting cast that includes Alana Haim, Mamoudou Athie, Hailey Gates and others.