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Zendaya and On Running Debut Cloudzone Moon Sneaker in 'Be Every You' Campaign

A global rollout spotlights Zendaya’s debut design collaboration with On ahead of the Cloudtilt Moon release in October

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Overview

  • Zendaya and stylist Law Roach co-designed the Cloudzone Moon silhouette, marking her first collaborative sneaker with On Running.
  • The shoe features On’s trademark CloudTec cushioning, a breathable mesh upper and enhanced forefoot padding for all-day comfort.
  • The Cloudzone Moon anchors On’s new “Be Every You” FW25 campaign, which includes a cinematic film by Bardia Zeinali and campaign stills by Emily Lipton exploring identity.
  • A matching apparel capsule—comprising a studio bodysuit, track jacket, bomber jacket and shorts—also launched as part of the global rollout.
  • The Cloudzone Moon is available now at On.com and select retailers worldwide, with the recovery-focused Cloudtilt Moon set to drop on October 2, 2025.