Overview
- On introduced a Spike Jonze–directed campaign that debuts Zendaya’s first apparel range for the brand, with the collection set to roll out next week.
- The lineup features the Cloudnova Moon, a ballet-inspired sneaker with a low profile, perforated mesh, and elastic criss-cross straps instead of laces.
- Apparel pieces include ribbed tanks and T-shirts, a coach jacket, a half-zip anorak, a drawstring midi skirt, parachute pants, and Bermuda shorts.
- Zendaya co-designed the collection with longtime stylist Law Roach, who appears alongside her in the campaign after teasing the new sneaker on Instagram.
- On will sell the collection online, in its own stores, and at select global retailers, reflecting the company’s plan to build a fuller clothing business beyond its core in footwear.