Particle.news

Download on the App Store

Zegna Debuts S/S 2026 Collection at Dubai Opera in First Show Outside Italy

The move underscores Zegna’s strategic push into the Middle Eastern market after EMEA revenues topped $700 million in 2024.

Zegna Summer 2026 S/S 2026 runway show Dubai
Image
Zegna’s S/S 2026 runway show, which took place at the Dubai Opera last night (11 June 2025)
Image

Overview

  • Zegna transformed Dubai Opera into ‘Villa Zegna’ for its June 12 S/S 2026 runway, marking the brand’s first presentation beyond Italy in over a century.
  • Artistic director Alessandro Sartori’s collection emphasised simple, travel-ready luxury with ultra-light linens, silks and treated leathers intended to appear sun-faded.
  • The immersive set blended Dubai’s desert landscape with architectural nods to Zegna’s Trivero mansion, accompanied by a bespoke soundscape of Oasi Zegna birdsong.
  • Villa Zegna remains open through June 16, allowing visitors and top clients to explore the installation and pre-order select S/S 2026 looks.
  • The Dubai show highlights Zegna’s growing Middle Eastern focus, where EMEA sales accounted for 35% of group revenues last year.