Overview

• Zeeshan Ayyub criticized his AI-altered performance scene as disrespectful and said it stole an important emotion from audiences, adding he contemplated legal action.
• The Tamil version of Raanjhanaa, retitled Ambikapathy, premiered on August 1 with an AI-generated ‘happy’ ending that director Aanand L. Rai and lead actor Dhanush reject.
• Rai and Dhanush have sought court intervention and rallied industry groups to oppose what they call unauthorized alterations that violate moral rights.
• Eros International defends the alternate edit as a lawful reinterpretation under producer copyright and plans to test generative AI across its film catalog.
• The controversy has exposed gaps in Indian copyright and contract practices and intensified calls for explicit AI clauses and regulatory guidance.