Overview
- ZEE5 briefly reduced the advertised Rs 799/3-month FIFA World Cup pack from three simultaneous devices to a single device, prompting wide social media outrage.
- Hours later the streamer said it had reversed the change for existing and early-bird subscribers, confirming up to three screens on the Rs 799 plan and up to four on the Rs 1,699 plan.
- ZEE5 said new subscriptions purchased after a stated cutoff would revert to the platform’s standard limits of one screen on Rs 799 and two screens on Rs 1,699.
- Some subscribers reported continued one-device restrictions after the reversal, which points to remaining technical or account-migration problems that the company still needs to resolve.
- The dispute reflects pressure from Zee Entertainment’s late June rights deal and household expectations that multi-device access is needed for shared viewing, and it raises risks to customer trust and possible consumer complaints.