Zebra Technologies Reports Strong 2024 Earnings with Mixed 2025 Outlook

The company achieved significant revenue and profit growth in 2024 but issued cautious guidance for the year ahead.

Zebra Technologies reported 2024 net sales of $4.98 billion, a 9% increase from the previous year, driven largely by a 13.7% rise in its Enterprise Visibility & Mobility segment.
Operating income grew to $742 million in 2024, up from $481 million in 2023, due to higher gross profit and reduced operating expenses.
Fourth-quarter earnings exceeded analyst expectations with adjusted earnings per share of $4.00 on sales of $1.33 billion, compared to $1.71 per share on $1.01 billion in Q4 2023.
The company forecasted 2025 adjusted earnings of $15 per share and $5.23 billion in sales, below analyst expectations of $16.09 per share and $5.38 billion in sales.
Zebra announced its acquisition of Photoneo, a 3D machine vision solutions provider, for €60 million, with the deal expected to close in Q1 2025.