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ZDF’s ‘Willkommen 2026’ Lags ARD After Rainy Hamburg Debut With Thin Crowd

A floating-stage experiment in Hamburg yielded lower reach despite a comparatively strong youth share.

Overview

  • ZDF’s New Year’s Eve special from HafenCity averaged about 2.47 million viewers versus ARD’s 4.65 million, according to Quotenmeter.
  • The broadcast delivered a 14.1% market share overall, with roughly 0.76 million younger viewers translating to a 21.8% share.
  • Producers moved the show from the Brandenburg Gate to a floating stage in Hamburg, reshaping the look and logistics of the event.
  • Attendance on site was reported at roughly 9,000 against an expected 12,000, with rain, wind, and technical glitches dampening the atmosphere.
  • Host Andrea Kiewel’s on-air slips, including the line “Noch zwei Jahre lang 2025!”, drew ridicule on social media as cameras showed visible gaps in the crowd.