Overview

• The series Always Hamburg premiered at the Bundesliga kickoff and retraces how Hamburger SV returned to the top flight.
• Footage shows head coach Merlin Polzin yelling "Habt ihr Schiss?" in a tense dressing room as players appear drained.
• The narrative frames the promotion as aided by a well-timed outburst from a typically mild figure.
• Recent form includes five straight preseason defeats with a 2:14 goal difference and a 2:1 extra-time escape against fifth-tier FK Pirmasens in the DFB-Pokal.
• Online reaction features memes casting doubt on prospects, including a Master Yoda joke circulating on social media.